A cold recall list has a value you can model.
Start with completed return visits and a transparent £80 value. Keep every assumption visible before you plan a campaign.
A model you can check
Count completed returns, then apply one value
A cold list alone does not create revenue. Its possible value depends on how many patients complete a return visit.
Use the records your practice would approve for contact.
Use observed visits, not assumed attendance or conversion.
Multiply completed return visits by £80.
Buyer-side market evidence
Two public offers give useful context
Clover Dental advertised two patient win-back offers in August 2026. These are offer prices, not reported results.
What the evidence can show
Practices can package a return visit at different price points.
Check-up and hygiene offer
£95
Advertised against a stated £215.50 normal price. This was an offer, not an attendance or revenue result.
Check-up, hygiene, and whitening offer
£199
Advertised against a stated £820 normal price. This was an offer, not an attendance or revenue result.
Clover Dental is not a Westwood AI Dental Recall customer. These offers do not prove attendance, collected revenue, or later treatment value.
Possible list value is a planning range. A controlled campaign replaces assumptions with completed-return evidence.