Reach Lapsed Patients.
Consistently.

Westwood AI Dental Recall handles outbound recall calls, records agreed appointment times, and uses your configured webhook or email handoff.

westwood.ai

Executive summary Your patient list is quietly shrinking.

At a 10–15% lapse rate, a 6,000-patient list contains 600–900 inactive records. At £80 per return visit, recovering six patients in a month represents £480 in gross revenue. This document uses those assumptions to illustrate the potential cost and return of systematic recall.

The Opportunity

Work the recall list without adding outbound calls to reception

A missed recall can become a year, then two, while a busy reception team prioritises the patients who need them today. Westwood.AI provides a consistent, carefully controlled way to restart those conversations.

600–900modelled lapsed records in the 6,000-patient example

3–5 hrsillustrative monthly staff-time input for manual recall

12 monthsthe example threshold used to define a lapsed record

Managed AI voice outreach

The configured voice calls within agreed windows using the patient’s name and your approved practice context. It handles the routine conversation consistently, records the outcome and returns anything that needs human judgement to your team.

Select the right patients

Work from an agreed recall or appointment export and exclude anyone already booked.

Make a warm, personal call

The AI uses the patient’s name and practice context, retries appropriately and follows your approved conversation.

Complete the handoff

Recall records the agreed time, then uses the configured webhook or email handoff.

Built to support your reception team

Routine outbound recall is handled consistently while your team remains focused on incoming patients and conversations that genuinely need a person.

Your practice approves the patient group and conversation
Exceptions and sensitive questions return to your team
Start with a small, controlled pilot before scaling

Hear the call yourself.

Text your name to 07700 140003 to request a sample of the voice and call flow.

9:41 ●●● 100%

To: 07700 140003

Andy

☎Incoming call
Westwood AI Dental Recall

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The Business Case

Illustrating the return from completed visits

The illustration below estimates revenue from assumed completed return visits. It is not a forecast and excludes any longer-term value from hygiene visits or treatment.

Your investment

Setup and configuration£500 once

Monthly service£150

Approx. 100 calls£20

Illustrative ongoing total£170/mo

Illustrative return

Assumed completed returns6–10/mo

Revenue per return visit~£80

Estimated return-visit revenue£480–£800/mo

Illustrative net benefit£310–£630

These figures are estimates built from the assumptions shown. Actual agreed appointments, completed visits, revenue, and exception handling will vary by practice.

Conservative 12-month illustration

Estimated return-visit revenueTotal service cost

£5,760

estimated first-year return-visit revenue at £480 per month

£2,540

illustrative first-year cost including setup

An example four-week setup

Week 1Understand your recall process and data

Week 2Configure your practice and conversation

Week 3Test with a small patient subset

Week 4Review, refine and decide whether to scale

Illustrative schedule. Timing depends on agreed data and approvals.

westwood.ai

Practical AI, built around the way your business already works.

Westwood.AI is a Southampton-based AI and technology consultancy. We help small and mid-sized organisations apply automation to real operational problems—carefully, measurably and without replacing the judgement and relationships that matter.

Our work starts with a process worth improving, a controlled pilot and a result that can be measured. Lapsed patient recovery is one example: using thoughtful technology to create capacity for busy teams and better follow-up for patients.

Start small and measure what happens

Judge the service on real conversations, agreed appointments, completed visits, and staff experience.

Book a demoAndy Feltham07590 609119

westwood.ai Southampton · Hampshire · United Kingdom Andy Feltham · 07590 609119

Costs & Return on Investment

A transparent model with visible assumptions

Here is the full cost picture alongside an illustrative return. The service comprises a one-off setup cost, a fixed monthly retainer, and a small per-call charge. The return figures are estimates based on the assumptions shown, not a forecast or a promise of results.

Your Investment

One-off setup & integration £500

Monthly retainer £150/mo

Call costs (~20p/call × ~100 patients) ~£20/mo

Total monthly cost (after setup) ~£170/mo

The £500 one-off setup covers campaign configuration, approved call behaviour, and your configured booking handoff. Call costs scale with the number of calls at approximately 20p each. The illustration does not predict when setup costs will be recovered.

Illustrative Returns

Assumed completed returns per month 6–10

Assumed revenue per return visit ~£80

Estimated monthly return-visit revenue £480–£800

Estimated annual return-visit revenue £5,760–£9,600

These figures estimate revenue from assumed completed return visits. They do not include possible future visits, and actual agreed appointments, attendance, and revenue will vary.

Illustrative net monthly benefit £310–£630/mo

In this model, assumed completed return visits produce £5,760–£9,600 in estimated first-year return-visit revenue against an annual cost of approximately £2,540 including setup. These are model outputs, not observed results.

Possible longer-term value from future visits is deliberately excluded. Use a controlled pilot to replace these assumptions with your practice’s real conversations, agreed appointments, completed appointments, and revenue.

Your Practice

See what this means for you

Every practice is different. Use the sliders below to create an illustrative estimate from your own inputs. The model assumes a share of contacted patients complete a return visit; it is not a forecast.

Your Numbers

Patients on your books 6,000

Estimated % lapsed 10%

Minutes per manual call 5 min

Manual calls your team makes per month 40

Illustrative Estimate

Total lapsed patients 600

Current staff time on recall 3.3 hrs/mo

Current reach (% of lapsed list) 6.7%

Est. monthly return-visit revenue £640

Monthly cost (retainer + calls) £160

              Est. net monthly benefit
              £480
            

              Illustrative 12-month ROI
              217%
            

Illustrative Revenue vs. Cost Over 12 Months

Modelled scenario: 15% of contacted patients complete an £80 return visit. The chart is an estimate, not a forecast.

Ready to work your lapsed patient list?

Book a free discovery call to review the service fit and replace the model assumptions with your practice’s numbers.

Book Your Free Call

westwood.ai Model cold recall list value Prepare a dental recall list export Compare in-house and managed recall calls

Reach Lapsed Patients.Consistently.